knotty.png
The Road Less Traveled with Chief Innovation Officer Arthur Orduna

The Road Less Traveled with Chief Innovation Officer Arthur Orduna

Innovation officers and departments are relatively new in corporate America but fast gaining popularity as startups continue to blindside industries from entertainment to transportation.To avoid becoming a fading memory (RIP Blockbuster), fortune 500 companies are looking to the playbook of Silicon Valley startups in order to glean insight. However, there are fundamental differences between the two groups that don’t necessarily just let a large company pickup a startup strategy and culture and run with it.

Enter Chief Innovation Officer, Arthur Orduna, who came from the startup world then moved onto ADT as their first Chief Innovation Officer, and now as Avis Budget Group’s CIO. His experience in both small startups and fortune 500 companies is invaluable, especially for leaders trying to implement innovation departments of their own. He’s made mistakes, triumphed in victory, and reflected on his journey along the way.

Our CEO Niles, recently had the pleasure of sitting down with Arthur to better understand his most valuable learnings and best practices for a successful corporate innovation program.


Full Fireside Chat


Selections from Full Chat


Want to see how Arthur powers his innovation teams?

Enwoven x Widen Partnership: Using DAM Assets to Tell Stories

Enwoven x Widen Partnership: Using DAM Assets to Tell Stories

3 Road Trip Essentials Your Post-Mortem Could Desperately Use

3 Road Trip Essentials Your Post-Mortem Could Desperately Use