Reebok: Creating a Digital Archive to Connect Global Teams
With over 60 years of history and shoe designs, Reebok maintains their footwear and apparel assets in a growing physical archive to preserve their culture and inspire their future. The iconic shoes and apparel pieces that inspire one of their most successful collections, Reebok Classics, are cared for by their global archive team in their corporate archives and are accessible by appointment and a physical trip to their location in Boston.
Download the case study to see how Reebok created a digital archive to connect their global teams.