Category Creator Enwoven, takes a fresh approach to branding a SaaS tech platform.
New York Times-backed Start-up focuses on the fashion and retail sectors in their new rebrand.
Rebrand for Enwoven marks its new focus on Creative Lifecycle Management™ , capturing concept, context, and diverse file types to consolidate, disseminate, and safeguard contextualized assets for the future.
The pre-Series A Tech start-up has brands like Coach, Uggs, Allbirds, Cotopaxi, and Reebok on their client roster.

The DAMs, CMSs, and file storage systems (think: BOX, Egnyte, WeTransfer, Microsoft Teams, and Bynder) of the world feel like they reflect silicon valley more than the industries they court. It’s with this thought in mind that Enwoven took the time to thoughtfully rebrand. Enwoven’s Retail Advisory Board members, which includes leads from Fanatics, Carhartt, Marc Jacobs, helped Enwoven hone their unique POV for this New York Times-backed start-up.

Enwoven’s logo represents the contextual building blocks of seasonal storytelling and brand building, from the singular elements that build the more complex stories. Head of Design + Product, Luis Cortes said the following about the rebrand:

“With the _Enwoven © re:brand we not only wanted to show our focus towards the retail/fashion industry we took this past quarter but also our profound knowledge and deep connections to this industry and the way its intricacies work (several of our Directors come from deep within the industry - Archivists, Merchandisers, Creative and Art Directors, Marketers, etc). Our desire was to future-proof our presence since we are rapidly introducing our Web3 programs for brands and our software platform. Our goal is to attract the types of investors/users/brands & team members who resonate within this space."

The three major components of the Enwoven platform are:

Seasonal Flow

Automate the collection of new brand stories as a product moves through the development process in real-time. A Pre-PLM solution, with content automatically curated and added to the Future Archive.

Future Archive

Scale brand memory and innovation with stunning digital modules that are searchable, shareable, and easy to customize. A visual vault for your product stories and digital assets.

Web3

Leverage your authentic brand stories and content for Web3, pulled from Enwoven Seasonal Flow or Future Archive.

Interested in understanding more about Creative Lifecycle Management™ and exploring how Enwoven can alleviate your pain points? Check out the rebranded SaaS platform below.

Visit Enwoven

About Enwoven

Enwoven was founded in San Francisco, CA in 2015. It’s now a fully-remote start-up with teams residing in San Francisco, New York, Calgary, and other North American cities. Enwoven is a secure, cloud-based platform to aggregate and contextualize creative assets to present a single source of brand truth for fashion, luxury, and retail brands. Enwoven’s Creative Lifecycle Management (™) tracks, preserves, and manages product creation workflows from concept to consumer, in the physical and digital space. The Enwoven team is dedicated to transforming the creative lifecycle at brands and building an internal ecosystem for creativity to flourish. Enwoven is leveraged to reinforce brand strategy, disseminate brand critical resources, and provide needed context and education across teams and with external partners.