3 Benefits of Documenting Your Marketing Process

Metrics are key to gauging performance and luckily with so many tools available there are several ways to capture and analyze data. The only problem is this only gives you one part of the story. Metrics can tell you if a campaign was successful or unsuccessful, but they can’t tell you why. If you have a killer campaign that did really well, you'll want to know what the keys to success were. On the other hand, if your campaign underperformed you'll want to learn why so you don't repeat the same mistakes.

Documenting the beginning, middle and end of your marketing campaign (not just the launch) has HUGE benefits that go beyond raw numbers.

Here are 3 benefits of documenting your process:

1.  Adding context to campaign data

• Add qualitative thoughts to data so it can be better understood.

• Data with insights are incredibly powerful.

• Recall why certain data points were meaningful.

2.  Replicating success becomes easier

• Have a blueprint of what factors lead into success. This can be specific team members, tools, tactics, channels or methods.

• Know what doesn’t work.

• Identify critical points in the campaign building process.

3.  Deploying future campaigns efficiently

• Start with a blueprint of success and tweak as needed.

• Points of friction will smooth out over multiple campaigns and become easy to identify.

• Take less time to get new team members up to speed on past campaigns.

Knowing how a campaign did is essential… knowing what made it successful is critical.

Learn how Enwoven helps marketing teams simply add context to information to document success.